ARUN Newsletter No. 22 January 2013


In our Newsletter, we explain ARUN’s activities and social investments.

Our readers’ interests vary: some are interested in social investment, while others are interested in Cambodia. Let’s think together about the social investment and its future!


January 2013 ARUN Newsletter



< 1 > Forward by Satoko Kono, President

< 2 > Frontier of Social Business in India Part 1 by Tomohiro Takano, ARUN Lab

< 3 > Essay: Astonished! The Philippines after 25 Years by S.O.

< 4 > Coming Up! ARUN 3-Year Anniversary Symposium on February 7th with Dr. Yonekura

and Mr. Iwase

< 5 > Afterward


< 1 > Forward by Satoko Kono, President


Thank you for your continual support for ARUN.


ARUN is a Limited Liability Company with 84 investors (private and incorporated).

We aim to support social enterprises in Cambodia through investments, while

building a social investment platform originating in Japan.


Last week, I spoke in a radio show. The show is called Jam The World on J-WAVE (81.3 FM). Ms. Kanae Doi, the show host, is a lawyer and the Japanese representative of the human rights NGO, Human Rights Watch. Thanks to her timely questions and smooth transition, I had a great time talking about ARUN’s social investments and Cambodian social businesses. Thank you very much to those who listened!


We are expecting that the year 2013 is going to be an even more active year for the social business discussions. Recently on TV, Dr. Seiichiro Yonekura, Professor at Hitotsubashi University Institute of Innovation Research, said on social businesses: “Business is fundamentally a social activity. To call it specifically a social business, the solutions to the social problems that are handled by funds such as taxes have to be dealt with business methods.” In this Newsletter, we introduce you to the examples of social businesses in India and the Philippines.

ARUN would also like to expand in our area of activities this year.


On Thursday, February 7th, we are going hold the Three-Year Anniversary Symposium.

Our guest is Dr. Yonekura whom I mentioned above, and Mr. Daisuke Iwase, the Executive Vice President of Lifenet Insurance Company. We will explore methods to create an even bigger wave in social investment.

We look forward to your participation!


(For details and registration, please visit the following link:


We are looking forward to working with you again this year.


Satoko Kono


< 2 > Frontier of Social Investment in India Part. 1 by Tomohiro Takano, ARUN Lab


In the ARUN Lab, Mr. Takano organized last year’s business competition in Cambodia. He has had an invaluable internship experience in an Indian social enterprise. Mr. Takano is going to talk about the frontier activities of Indian social businesses in three parts.


Since last August, I lived in India for about three months, and worked as an intern for the two months in Drishtee. Drishtee operates micro-franchises and supply chain in rural communities in Northern India. They provide wide variety of goods and services, from micro financing, education and health services to household goods such as noodles, snacks and hair oil. They say that if there is a specific need in the rural community and the need creates value, they will do anything.


In their 12 years of establishment, they spread to over 5,000 villages in three states in Northern India, facilitating over 14,000 rural micro enterprises, and through them, providing goods and services to roughly 15 million farmers. As a social enterprise, they receive investments from the social investment organizations that are familiar to ARUN, such as Acumen Fund and Oikocredit.


(Continues in Japanese:


< 3 > Partners Essay: Astonished! The Philippines after 25 years. by S. O.


Our publication team member S. O. shares his travel journal from his one-week stay in the Philippines last month.


It has been 25 years since I last came to the Philippines.

I arrived at Manila at night, and in the morning, was surprised at the view from the high-rise hotel room window.

High-rise building construction is everywhere.

Capitalism is amazing.

The desires of the people who dreamed of a better life tomorrow, are changing Manila into the high-rise metropolitan.

I don’t know if this is true, but I heard that the Mall of Asia shopping mall by the bay is the largest in Asia now.


(Continues in Japanese:


< 4 > Coming Up! ARUN’s 3-Year Anniversary Symposium on February 7th with Dr. Yonekura and Mr. Iwase


With our fabulous guests, you may think this is an event for Roppongi Academy Hills, but ARUN is holding the 3-Year Anniversary Symposium. If you would like to participate, please register through the following link by the end of January.


Date: Thursday, February 7th, 2013 7:00 pm – 9:00 pm (Reception follows.)

Location: Iki Iki Plaza Ichibancho (Kojimachi Station, Hanzomon Station)

Guests: Dr. Seiichiro Yonekura (Professor at Hitotsubashi University Institute of

Innovation Research)

Mr. Daisuke Iwase (ARUN Partner, Co-founder and Executive Vice President of

Lifenet Insurance Company)


Registration Form :


< 5 > Afterword



Last November, Shiseido cancelled one of their shareholder benefits options, donations to social aid organizations and global environment protecting activities. The reason was because “CSR is all corporate activities” and because the company will carry out its CSR thoroughly through its business activities. Corporations are required to show more accountability, and so called charitable activities are no longer sanctuaries. Associations and organizations will have to prove their originality and the transparency of their effectiveness.



Issued by: ARUN LLC.

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