ARUN Newsletter No. 21 December 2012


In our Newsletter, we explain ARUN’s activities and social investment.

Our readers’ interests vary. Some are interested in social investment,

while others are interested in Cambodia.

Let’s think together about the social investment and its future!

December 2012 ARUN Newsletter

INDEX  ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

<1> Forward Satoko Kono, President

<2> Frangipani Opens a New Hotel Mai Ono, Partner Field Report

<3> ARUN 3-Year Anniversary Symposium

<4> Afterword


<1> Forward Satoko Kono, President


ARUN is a Limited Liability Company with 84 investors (private and incorporated).

We aim to support social enterprises in Cambodia through investments, while

building a social investment platform originating in Japan.


ARUN LLC. was established in December 2009, and we are celebrating our 3rd


We thank you sincerely for the support and cooperation each of you have given

us for the past years.


This year, ARUN organized the International Symposium on Social Investment,

the first kind in Japan.

It was a great success, with our special guests; Cambodian entrepreneurs ARUN

invests, representatives from the Oikocredit of the Netherlands, the Acumen Fund

of the United States, and the Aavishkaar of the India. We deepened our

understanding of the world trend of social investment, broaden our network and

clarified our homework.


We presented the Social Impact Evaluation Indicator, on which we have been

working since our establishment. At the International Symposium, we received

many comments and interest, and though it is still in the pilot stage, the NPO

Kamonohashi Project is going to try our Indicator with their project in Cambodia

and India.

We are looking forward to receiving their feedback and improving our methods

to measure and evaluate social impacts.


We are also expanding our target, from just one country, Cambodia, to Cambodia’s

neighboring countries and have started research activities in Laos and Myanmar.

In Myanmar, we witnessed some unique growth in social business. This past

summer, when ARUN LAB held the social business competition, Myanmar

students had participated together with Japanese and Cambodian students.

We are excited to see how these new activities are going to unfold.


Next year, on Thursday, February 7th, we are going to hold the 3-Year Anniversary


Dr. Seiichiro Yonekura, Professor of the Hitotsubashi University’s Institute for

Innovation Research and Mr. Daisuke Iwase, Co-founder and Executive Vice

President of the Lifenet Insurance Company will be our guest speakers.


Together with Professor Yonekura who is well known advocate of social business

and Mr. Iwase, ARUN partner who is always encouraging and cheering us on,

we will explore the ways to scale up social investment.

We are looking forward to your participation!


We wish you a happy and healthy New Year, and appreciate your continuing



<2> Frangipani Opens a New Hotel Field Report by Ms. Ono, Partner


One of ARUN’s invested companies, Frangipani Villa Co., Ltd., the company that

promote ethical hotel businesses, opened a new hotel in Phnom Penh, Cambodian

capital. Mai Ono, our Partner who travels often between Cambodia and Japan,

visited the new hotel. Enjoy the review of this brand-new hotel!


The new hotel is facing Street 178 near the Royal Palace in the central part of

Phnom Penh. Its charm is the view of the Mekong river and the Palace from the

room balconies and the rooftop pool and bar. Each hotel of Frangipani Villa, both

the interior and the exterior, is designed by one of the managing members and also

an architect, Mr. Chan Theborras himself, and has a different concept.


The concept for the Royal Palace Hotel is the harmony between the tradition and

the modern, the East and the West. The hotel blends well in the scenery of the

surrounding area where it stands, and at the same time, gives the traveler a

comfort like his own room.


Once I said to Mr. Theborras that the concept of harmony between tradition and

modern seems to me like a space for a princess, a room for a beloved family

member, rather than a majestic atmosphere. His response was this;


(Continues to the blog article in Japanese with photos:



Here is the Hotel Information:


Web site : []

Address : #27, Street 178, Phnom Penh, Cambodia

Contact : Tel:855-23-22-04-22, 855-17-35-83-92



<3> ARUN 3-Year Anniversary Symposium



ARUN is going to celebrate our 3-Year Anniversary with a Symposium.


ARUN LLC started when those who had been committed to the international

corporation and those who worked in the financial and business world met and

shared an idea to “support the realization of the dreams of the social entrepreneurs

in developing countries with social investment”.


Established in December 2009, we have been engaged in the investments of and

in the hands-on support to four Cambodian social businesses, installation of social

investment monitoring indicators, organizing seminars and international

symposiums to promote social investment. We have learned a lot and continue

to move forward in the journey.


To share our gratitude to ARUN’s supporters and friends who are interested in

our activities, we are going to hold the 3-Year Anniversary Symposium.


We will report our past accomplishments and unveil practical strategies for the

future. We appreciate your various inputs and sharing ideas so we will improve.


We are inviting Dr. Seiichiro Yonekura, Professor of the Institute of the Innovation

Research at Hitotsubashi University, and Mr. Daisuke Iwase, Co-founder and

Executive Vice President of the Lifenet Insurance Company as guest speakers.


We are looking forward to your participation in our milestone occasion!


If you would like to participate, please access the following site and fill out the

registration form by Thursday, January 31st, 2013. Thank you!




Symposium Details

Time : 6:30 pm Registration opens

7:00 pm – 9:00 pm Symposium

9:15 pm – Reception


Program (tentative)


1. ARUN LLC., Our Past Activities and Accomplishments/Lessons We Learned

Satoko Kono, ARUN President, ARUN Directors and Partners

# The presentation will be on challenges of social investment as the new

financial scheme, ARUN’s accomplishments on hands-on support.


2. Guest Speaker Presentation

“Social Investment From the Viewpoint of Social Business” (tentative)

Dr. Seiichiro Yonekura, Professor at Hitotsubashi University Institute of

Innovation Research

“Social Investment From The Standpoint of the Management” (tentative)

Mr. Daisuke Iwase, Co-founder and Executive Vice President,

Lifenet Insurance Company


#Guest speakers who have been the lantern-bearers of the field will talk

about the attraction and challenges of social investment.


3. Talk Session “Scaling Up Social Investment” (tentative)

Guest speakers and ARUN Directors, Partners



Iki Iki Praza Ichibancho Cascade Hall

12 Ichibancho, Chiyoda-ku, Tokyo



Metro Yurakucho Line Kojimachi Station – #5 Exit, walk 5 minutes

Metro Hanzomon Line Hanzomon Station – #5 Exit, walk 5 minutes

JR, Metro Yurakucho Line, Nanboku Line, Toei Shinjuku Line – Ichigaya Station, Walk 13 minutes




Fee : 1,000 yen


Registration :

Please access to the following site by Thursday, January 31, 2013 and

fill out the form.





<4> Afterword



It is the end of the year before we know it. This year, the global businesses have

been paying attention not only to the job creation in the newly developing countries,

but also to the increased unemployment rates in the developed countries. Even,

Apple Inc. in the U.S., whose strength was not to have its own factory, started to

consider factory construction in the United States. It is now obvious that a simple

globalization does not solve problems.

ARUN also needs to advance with bold ideas and practices.



Issued by: ARUN LLC.

[Edit] PR Team



Follow ARUN on

Facebook : []

Twitter :  @ARUNLLC


You are receiving this email either because you have subscribed to e-updates

from ARUN LLC or because we think you’ll be interested in what is currently

happening with us.


[Feedback] Please send your comments and questions using the inquiry form in

the following sites:



Thank you for all your support for ARUN.



June 2022
« May